4/5/2023 0 Comments Define clarify![]() However, this had not been clearly communicated across the business. Senior management had already decided some of these were not to be commercially available any more. We worked with a large Services company that had multiple products being sold (and delivered). ![]() If you take something is it clear that it’s a product, a product component, an enabler or a service? And would everyone in the organization have the same view? For example… Poor clarity on what is actually sold to customers In our Product Management Reviews, we’ve seen many companies that do not have a product taxonomy and we’ve seen many situations where one would help. Better ownership and proactive management of internal products, platforms, and enablersĭownload our Product Taxonomy and get your product management teams talking the same language.ĭownload Infographic Sign-up for all our free resources.Clarity for Sales on whom the request for changes and features should go to.Help in the adoption of consistent and transparent prioritization frameworks.Improved allocation of scarce commercial product management resource.A better focus on clearly defined customer offers that generate revenue based on customer value.Without a taxonomy in place, it’s often hard to get clarity on the product being sold, there can be confusion around who owns the product, and valuable resources can be used on duplicate activities or things that are of little interest to the customer. This is where a Product Taxonomy can help make sure everyone knows what to sell, deliver, and measure. ![]() It’s even harder when the company delivers a mix of products and unique solutions to customers. Or worse still, the same term means something different to different people. Different parts of the business use different terminology. This seems particularly true in big, B2B technology companies with complex products and services. We find that many organizations have challenges with how they define, manage, and track products. Ensuring your team are talking the same language ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |